Analytics & Growth System
Data-first playbooks for Indian e-commerce
Single dashboard. Clear decisions. Faster growth.
Stop guessing. We design dashboards, tracking & alerts that tell you which levers to pull — ROAS, CPP, AOV and RTO — tailored for D2C & dropshippers across India (Tier-2 & Tier-3 included).
Time to live dashboard
48–72 hrs
Impact window
7–30 days
Focus
ROAS · RTO
Why Analytics
Stop guessing — start scaling with clarity
Hidden Leaks
Bad creatives and wrong audiences feel like traffic problems. Analytics find the leak — not the symptom.
Wrong KPIs
Vanity metrics confuse founders. We define KPIs that matter to margin & growth.
Extensive Apps
Pixel loss & poor attribution hide profitable channels. We fix tracking & server-side events.
Tracking
Pixel, CAPI & GA4 — single source of truth
- Meta Pixel + Server-side CAPI for stable event delivery
- GA4 eCommerce event mapping & funnel auditing
- UTM policy & link hygiene for campaign clarity
- Order-level joins (ad id → order) for true CPP calculation
- Daily health checks & alerting for missing events
KPI Playbook
KPIs we track (and why they matter)
ROAS
Revenue / Ad Spend — primary scaling signal.
CPP
Cost per Purchase — direct efficiency metric for paid channels.
AOV
Average Order Value — increase here lifts ROAS without reducing conversion.
Cohort Snapshot
7-day retention by acquisition cohort (mock)
Cohort
Week 1 (Meta)
Week 1 (WhatsApp)
Week 1 (Google)
Day 1
18%
28%
15%
Day 2
11%
20%
09%
Day 3
07%
12%
05%
Automation
Alerts, automations & playbooks we implement
1. Alert: Pixel drop
Auto-email + slack alert if pixels drop 20%.
2. Alert: RTO spike
Daily RTO warning for pin codes exceeding threshold.
3. Auto A/B rotation
Creative rotation based on early CTR signals.
Case Snapshots
Selected wins (anonymised)
Footwear D2C
Built dashboard + tracking → identified poor PINs → rebalanced budget → ROAS +3× in 60 days.
Skincare Brand
Cohort analysis revealed poor retention — created repurchase flow → 18% repeat rate.
Home Goods
Attribution mismatch solved via CAPI -> CPP dropped 45%.
Pricing
Implementation + Retainer (guidance)
Setup
₹9,999 — tracking, dashboard & 48–72hr go-live.
Growth Retainer
₹19,999 / month — alerts, weekly analysis, playbook ops.
Enterprise
Custom — dedicated analyst & tooling (for large adspend).
FAQ
Common questions from Indian sellers
Yes — we include RTO signals and courier mapping to make analytics actionable for COD-heavy flows.
Yes — we require read access to ad platforms, GA4 and store order data for accurate joins.
Most stores can get a live dashboard in 48–72 hours after access and assets are provided.
Yes — our geo playbooks are part of the analytics system and included in reports.
Ready to stop guessing?
Book a 30-min analytics review — get a clear 7-day action plan
We prioritise stores in Jaipur, Pune, Lucknow, Indore & Chandigarh.